Lavazza

LAVAZZA
Lavazza coffee today

"It’s about doing business with your heart." This emblematic phrase was spoken by Emilio Lavazza, grandson of the founder of Lavazza. These simple words aimed to make a breakthrough into people’s hearts, especially those of coffee lovers.

Making the aroma and quality of Italian espresso known worldwide has always been Lavazza's primary goal. To achieve this, the Italian roaster relies on excellence and innovation, drawing on over 100 years of experience. This experience dates back to the early 19th century, when Luigi Lavazza invented the concept of a blend. This is the complex art of mixing coffees from different origins to create a harmonious and flavorful product. Thanks to its experience, use of high-quality raw materials, and cutting-edge technology, Lavazza is able to create a unique and irreplaceable taste.

Thanks to this expertise, the use of quality ingredients, and advanced technology, Lavazza is able to produce coffee with a unique and unmatched flavor.

With espresso, the company's great cultural symbol, Lavazza offers a full range of products to suit all tastes, consumption habits, and coffee preparation methods.

The company shows great efficiency and dedication to providing customers with delicious coffee that satisfies all palates. The quality of each bean is highlighted, with attention paid to the growing regions.

These three key points are what make Lavazza an Italian reference worldwide, recognized and respected by consumers and suppliers alike.

Lavazza's commitment to coffee

The Lavazza family has always been committed to the following values: economic growth, respect for the environment, people, and cultures.

As early as 1935, Luigi Lavazza disapproved of using unsold coffee as fuel ("I don't want to be part of a world that destroys natural resources," he said at the time). Today, the Italian company is increasingly committed to the sustainable development of the countries with production facilities and subsidiaries, and more generally to coffee-producing countries from which it sources raw coffee. Lavazza constantly pays special attention to the quality of its products.

This is why the brand also takes initiatives aimed at improving living conditions and social and productive structures in countries where coffee production is vital to the national economy, such as in Africa, Central America, and South America.

Support for a sustainable planet

The brand has always been sensitive to "green" issues. Sustainability has always been important to the company since its creation. In 2004, the "¡Tierra!" blend was introduced, which became the heart of the company’s sustainability projects and is still available today.

An important initiative through which Lavazza has improved and continues to improve the living conditions of over 3,000 farmers in 8 developing countries by introducing more sustainable and profitable agricultural techniques. 

Lavazza: The Path to Quality

Talking about Lavazza means talking about quality. After more than 100 years of experience in the coffee industry, quality has been consolidated and is demonstrated every day. According to the brand, quality is not "controlled," but "created" through a rigorous system that guides the selection of fruits, the proper roasting, the composition of the blend, and sustainable packaging. Specialists oversee each step of production using advanced technology.

The desire for the future

Astronaut Samantha Cristoforetti enjoys a good Lavazza coffee, even in orbit.
It’s not just a passion, but a story of innovation. For the first time in 1950, Lavazza packaged its coffee in a vacuum-sealed can to preserve the product for longer, enabling much wider distribution.

And that’s not all. Thanks to Lavazza, coffee went from tables to public places. In 1959, the first "Autobar" was introduced at the Salone del Mobile, designed by Boneschi to give everyone the chance to enjoy a good coffee even in the streets of their city. A new and original way of spreading the product and enjoying it outdoors, whether under the summer sun or the cool shade of a tree, because any moment can be the right moment for a good coffee.

Lavazza coffee has always been forward-looking. As early as 2004, Thierry Le Gouès' calendar envisioned coffee in space. Just over ten years later, Lavazza’s dream came true, even sending Italian espresso (espresso italiano) into orbit aboard the International Space Station.

At home as in the café

"Lavazza Paradiso in tazza" (Lavazza, paradise in a cup) is an Italian slogan that now identifies a brand where quality is its main ingredient.

Thanks to Lavazza capsules, coffee is available in every home with the same fragrance and aroma as in a café. All this with the advantage and comfort of being at home. Creamy, intense, long. With Lavazza Blue capsules, the fragrance spreads throughout the house before being enjoyed in a cup, hot or cold, depending on your preferences..

Click here to discover all our Lavazza accessories

...But also in the office

In 1989, the vending sector was born with the Lavazza Espresso Point system. A coffee machine that uses pre-packaged, single-dose coffee capsules to enjoy the intense aroma of coffee at any time, even at work. Indeed, Lavazza cares about its consumers and wants to support them with delicious coffee, even in the most difficult moments.

Lavazza Espresso Point encourages coffee breaks at the office while maintaining the quality in all the details that distinguish it, without having to leave the office to go to the café. Thanks to Lavazza capsules, the scents of distant Brazilian and South Asian beans stop by the office, bringing with them a blend with a unique and inimitable taste.

Certified quality

The journey Lavazza has made over time and the approach it has long adopted as a business philosophy improves daily compared to the market. It has now reached an important stage with the certification of its quality system, compliant with ISO 9000 standards.
Lavazza continues its journey towards perfection.
The goal: the consumption of high-quality products!

Lavazza’s Target:
The consumption of high-quality products!

Author: Lavazza